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Market Studies
Services With Insight
The strength of Market Studies is that it looks behind the facts to investigate and understand the forces that drive any new developments. Its services include:
  • Monitoring and reporting of emerging technology developments and standards
  • Market forecasts of promising products and services
  • Benchmarking and cost optimisation of business operations (hardware, software and service purchases) 
  • Investigations of major competitors within markets
  • Market entry-analysis and strategy developments
  • Provision of expert testimony in legal disputes concerning anti-trust, competition or technology developments
  • Investigations to support potential partnerships, mergers or acquisitions. 
Our Methodology - Flexible And Innovative
The OTR-Group method of report writing has been refined to produce concise, accurate and focused reports. Typically, OTR-Group's projects are unique and involve our analysts collaborating to find innovative ways to enhance the client's knowledge. We make sure that your ICT spending is flexible enough to become efficient and effective for your business expansions. 

Technology Suppliers And Users
Our clients, both technology suppliers and technology users, approach us with specific questions. Our approach to answering these, in the form of studies, is unique and enables us to give unambiguous answers, supported by examples and relevant interviews.

Typically, a client might want to consider entering a market and might want to know the views of relevant purchasers or suppliers.

Another client might want a detailed survey of a European market to assess the projected market penetration of their particular products.

An area we are often asked to investigate is the relevance of a prior-art within a given space for patent applications.


Business Studies And Reports
We are frequently asked to write summary papers on ICT areas that will affect a company or government body in the future. We will conduct a survey (often worldwide) to assess solutions for a particular type of problem, what solutions are available and the scalability, robustness and accessibility of such solutions.

Competition Watching
Where specialist ICT functions or products are being covered, we are often asked to investigate who else is in a particular market and their breadth.

Presentation
Once completed, we present a summary of our findings to the client, answer any supplementary questions and open discussions on our studies.

OTR-Group's Contribution In Other Areas
European Commission DG IV (Competition Directorate) - OTR-Group is the "external expert" to advise and guide the Commission concerning the European anti-trust case against Microsoft.

NCR/AT&T - A study was conducted to assess the impact on take-over candidate NCR.

Legal counsel assistance - OTR-Group assists in the highest-profile technical cases in the world, including the recent action against Microsoft.

Access to the right people - OTR-Group has a wealth of experienced staff and associates, built up over many years, to ensure that the right expertise is applied to the right case, at the right time.

Total market reach - OTR-Group's significant cross-market experience is available to guarantee that a client's needs are fully researched and addressed.

Independence - OTR-Group is entirely independent from other consultancies and suppliers.

Research - OTR-Group can assist in critical and systematic research and produce reasoned assessments of the disputed subjects, including cases that involve detailed technical issues.

Mergers & acquisitions - OTR-Group has the ability to assess that the value provided by ICT to M&A is fully understood. Our services cover due diligence, assessment, research, and integration.

Regulatory advice and guidance - OTR-Group has a wealth of experience gained within multiple regulatory environments.

Sourcing advice and assistance - OTR-Group can ensure that the correct sourcing decision is taken, securing a seamless transition covering Organisational Design, Third Party Contracts, Risk Management, Communications and Change Management. OTR-Group has the knowledge and experience to evaluate suppliers.
Market Studies
OTR
-Group has been conducting information and communications technology(ICT)market research and studies for over 20 years.
We provide our clients with bespoke and accurate reports that give insight and analysis into the markets of ICT to support their business development.
OTR
-Group has a justified reputation for dissecting complex technology information and bringing business-level relevance and understanding to the subject. We are well-known for our ability to obtain difficult information rapidly.
Because our reports and studies can be relied on to withstand scrutiny and challenge, we have been used in major European Courts of Law in some of the highest profile cases to date.

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